5 Step Blueprint: How to Design Jerky Packaging

5 Step Blueprint: How to Design Jerky Packaging

Welcome to our full guide on how to design jerky packaging–your definitive resource for crafting custom packaging that not only protects your jerky product but also leaves a lasting impression on customers and drives sales.

In this article, we'll dive into actionable insights and provide you with the essential knowledge you need to create memorable, eye-catching packaging that truly sets your jerky brand apart. This sets the stage for successfully packaging and selling your jerky.

At Pouch Me, we do this everyday for our customers with our Design and Prepress teams.

By the end, you'll have the right information at your fingertips to design packaging that not only preserves freshness but also sells your delicious jerky like never before.

Let's embark on a journey to make your jerky packaging stand out and captivate your target audience!

Importance of Packaging in the Jerky Industry

Imagine walking through a store aisle, your eyes scanning the shelves.

Among the myriad of products, a particular jerky packaging catches your eye.

Why? Because packaging plays a pivotal role in the jerky industry.

It's so important, rife with great benefits and multiple advantages—it is your trusty salesman, calling out to potential buyers about the quality and flavor locked inside.

First impressions matter, and in the world of consumer choices, a well-designed package can make all the difference.

Understanding the Basics of Packaging Design

Packaging Formats Commonly Used for Jerky Packaging

There are various packaging options that are tried-and-true for preserving the quality and flavor of your jerky.

From vacuum-sealed bags to custom pouches, these packaging formats are popular choices in the world of jerky for different reasons.

Ultimately, the choice must help to ensure your product stays fresh and appealing to your customers.

Let's discover the common packaging solutions that are currently in the market today.

#1 Vacuum-sealed bags

Vacuum-sealed bags excel in certain aspects of jerky preservation, primarily in removing oxygen and creating an airtight seal.

However, they fall short in safeguarding contents against light degradation.

How to Design Jerky Packaging - vacuum-sealed bag

These bags, with their transparent material, allow light to pass through, potentially compromising the quality and nutrients of the jerky over time.

While vacuum-sealed bags are proficient in removing oxygen, they are not entirely airtight, which means that air can gradually permeate over time.

This poses the risk of oxygen exposure and the subsequent spoilage of stored items.

#2 Standard plastic pouches

These are your cheapest option—When it comes to packaging and preserving jerky, the protection level of standard plastic pouches varies depending on the type of plastic used and the additional features of the packaging.

Thinner, more flimsy plastic bags will not only be insufficient in terms of protection—these may also be noncompliant with food authorities' standards, such as the FDA and EU.

How to Design Jerky Packaging - standard plastic bag

Standard plastic pouches can provide some protection for beef jerky, but additional features such as upgrading to Mylar material, adding oxygen absorbers, and high barrier layered construction can help preserve the freshness and quality of the jerky for longer periods of time.

#3 Resealable Mylar pouches

Resealable high barrier mylar bags stand out for their exceptional barrier properties, making them the top choice for preserving jerky in optimal condition.

These bags not only offer unparalleled convenience, allowing you to enjoy your snack at your own pace and save the rest for later, but their superior barrier technology ensures that your jerky stays incredibly fresh.

For superior long-term preservation, particularly in the context of food storage, Mylar bags coupled with oxygen absorbers are widely regarded as the superior choice.

This feature makes them the ultimate selection for those who demand nothing but the best for keeping their jerky in perfect condition, whether at home or on the go.

But it's not just about the type of packaging. The real magic lies in preserving the freshness of the jerky. After all, nobody likes stale snacks. The role of packaging extends beyond just aesthetics; it's crucial for the product's shelf life.

Key Elements of Effective Jerky Packaging Design

Branding and Logo Placement

Think of the most iconic jerky brands you know. Their logos are instantly recognizable, right?

That's the power of effective branding. For jerky, the logo should be prominently placed, ensuring instant brand recall. Make sure you don't copy anyone else's branding—this is never a good strategy.

Look to other jerky companies for design inspiration. Consider what works well and what doesn't, and use this information to create a unique and effective branding strategy.

Here are tips on how to develop jerky branding to use on your jerky designs:

  1. Bold Branding: Bold, often "masculine" branding often makes for a great package of jerky. Bold, loud, identifiable flavors pair well with bold colors, loud fonts, and iconic packaging. Consider pairing a bold font with a soft color palette or a bold color palette with subtle fonts, so your packaging doesn't overwhelm. Fonts with a touch of masculine edge help attract meat-lovers who often enjoy beef jerky.
  2. Reflect Your Jerky's Identity: Your packaging and branding should align with the image and values of your homemade beef jerky business. Consider factors such as your target market, mission statement, and unique selling propositions. Showcase the special qualities of your beef jerky through innovative packaging. Use colors, fonts, and graphics that convey the artisanal nature of your product and differentiate it from mass-produced options on the market.
  3. Create a Unique and Identifiable Logo: Design a distinctive logo that represents your brand and can be easily recognized. Consider hiring a professional graphic designer to create a visually appealing logo that reflects your brand's identity

Color Psychology in Food Packaging

Ever wondered why certain colors make you feel a certain way?

How to design jerky packaging - use color

That's color psychology at play. For instance, reds can evoke feelings of excitement, while greens often represent freshness.

When designing or updating jerky packaging, tapping into these emotions can be a game-changer.

Typography and Readability

Ever tried reading text that's too small or in a fancy font that's hard to decipher? Frustrating, isn't it? Typography plays a crucial role in conveying information clearly and effectively.

Imagery: Using Product Photos vs. Illustrations

A picture is worth a thousand words. But should it be a real photo or an illustration? Both have their merits. While product photos showcase the actual product, illustrations can add a touch of creativity and whimsy.

Nutritional Information and Labeling Requirements

In today's health-conscious world, consumers want to know what they're consuming. Clear, concise nutritional information is a must. And let's not forget the legalities. Proper labeling is not just good practice; it's a requirement.

Sustainability in Jerky Packaging

In a world grappling with environmental concerns, sustainable packaging is not just a trend; it's a necessity. Eco-friendly packaging materials are the future.

They not only reduce plastic waste but also enhance a brand's image. At Pouch Me, we offer Kraft PLA bags entirely made out of corn byproducts, which allows for a greener choice.

After all, who doesn't want to support a brand that cares about the planet?

Innovative Packaging Trends

The world of packaging is ever-evolving.

Resealable and portion-controlled packages with easy tear notches are all the rage now, offering consumers convenience and portion control.

Transparent windows are no longer just about showcasing the product; they're about building trust.

And then there's interactive packaging. Think QR codes that lead to recipe videos or augmented reality experiences that elevate the humble jerky to a whole new level.

5 Step Blueprint On How to Design Jerky Packaging: A Journey from Concept to Shelf

This savory, chewy delight that has been a favorite snack for many over the years. If you're diving into the jerky business or just curious about the design process, you're in for a treat.

Let's now embark on a journey to discover how to design jerky packaging that's both functional and fabulous.

STEP 1 - Find a Qualified Graphic Print Packaging Designer

Picture this: You're at a gallery, and a particular artwork catches your eye. The colors, the design, the finesse - it's all perfect.

That's the kind of reaction you want from your customers when they see your jerky packaging.

And for that, you need a maestro, a graphic designer who knows their craft.

Look for a Graphic Designer with Experience in Packaging Design

Not all designers are created equal. Some excel in web design, some in logos, but for jerky packaging, you need someone who's been down this road before. Dive deep into their portfolio. Do their designs pop? Do they tell a story?

Consider Hiring a Design Consultant

If you're serious about making a mark, consider bringing on board a design consultant. Ideally, someone with an academic background in graphic design. They bring a mix of theory and practice, ensuring your packaging isn't just pretty but also effective.

STEP 2 - Provide a Detailed Creative Brief

Imagine handing someone a map without any markers. They'd be lost, right?

A creative brief is that map for your designer. It's the blueprint, the foundation.

What's in a Creative Brief?

At its core, a creative brief outlines your vision.

Who are you targeting? What's your brand's personality? Are there specific colors or elements you want?

The more detailed, the better. It's like giving the designer a peek into your brain.

Aligning Vision with Design

With a robust creative brief, you ensure that the designer isn't shooting in the dark. They know what you want, and they can craft designs that resonate with your brand and audience.

STEP 3 - Collaborate on the Design Concept

Two heads are better than one, especially when one of those heads is a design genius. Collaboration is key. It's a dance between your vision and the designer's expertise.

Feedback is gold. As the designs start rolling in, be vocal.

Love something? Say it. Think something's off? Point it out.

This iterative process ensures that the final design isn't just good; it's perfect.

STEP 4 - Consider the User Experience

Ever struggled with a package that just won't open? Frustrating, isn't it? Design isn't just about aesthetics. It's about the user. It's about ensuring that every time someone reaches for your jerky, their experience is seamless.

Functionality Meets Design: Think about flexible film packaging pouches. They're sleek, they're functional, and they keep the jerky fresh. Or consider high barrier custom jerky pouches. They're the Fort Knox of packaging, ensuring that nothing robs your jerky of its freshness.

Information is Power: In the age of informed choices, your packaging should speak to the consumer. From nutritional info to the story of your brand, every inch should communicate.

STEP 5 - Finalize the Design and Prepare for Production

You've collaborated, iterated, and now you have a design that's ready to take on the world. But before it graces the shelves, there's some behind-the-scenes action to take care of.

From Pixels to Print: The design looks great on screen, but how will it look when printed? Work with your designer to get print-ready files. Discuss colors, printing techniques, and ensure that what you see is what you get.

Flexible Laminates and More: As you prepare for production, consider the materials. Flexible laminates, for instance, offer durability and a premium feel. They're the unsung heroes that ensure your jerky stays fresh and tasty.

Legal and Regulatory Considerations

Navigating the world of jerky packaging isn't just about aesthetics and user experience; it's also about ensuring that your packaging meets the legal and regulatory standards.

FDA Regulations for Food Packaging: The Food and Drug Administration (FDA) has stringent guidelines when it comes to food packaging. These regulations are in place to ensure that the food inside remains safe for consumption. It's crucial to familiarize yourself with these standards to avoid any potential legal pitfalls.

Labeling Requirements and Claims: Ever seen labels boasting of 'all-natural' or 'low-fat'? These claims come with their own set of regulations. Ensure that any claims made on your jerky packaging are accurate and compliant with FDA guidelines.

Ensuring Packaging is Tamper-Evident: In today's world, ensuring that your product hasn't been tampered with is paramount. Incorporate tamper-evident features into your packaging design to give your consumers peace of mind.

Over to You

Designing jerky packaging is a multifaceted endeavor.

It's an intricate dance between design, functionality, user experience, and legal considerations.

But with the right approach, it's possible to create packaging that not only looks good but also resonates with consumers, complies with regulations, and ultimately, drives sales.

If you're stuck and need help—shoot us an email for your free consultation. We will help you navigate and finalize everything you need for your best jerky packaging, helping you save on cost, time and effort.

How to Design Jerky Packaging FAQs

+ How do you package jerky?

Package your jerky in vacuum-sealed bags, plastic pouches, or resealable high barrier custom Mylar bags to ensure your jerky stays fresh and to prolong shelf life.

+ What packaging is required for jerky?

High barrier materials are required to keep jerky fresh and prevent any unwanted spoilage and mold growth from happening. Custom mylar pouches, flexible laminates, and vacuum-sealed bags are commonly used for jerky to maintain freshness and prevent moisture accumulation.

+ How do you make a good packaging design?

A good packaging design combines aesthetics, functionality, and user experience. It should resonate with the brand's identity and appeal to the audience it is meant to target.

+ How can I make my product packaging attractive?

Use vibrant colors, clear typography, and high-quality images. Consider the psychology of colors and incorporate design elements that evoke emotions to make your packaging memorable.

+ How can I make my jerky packaging stand out on store shelves?

Unique shapes, innovative design elements, and interactive features like QR codes can make your custom jerky packaging stand out.

+ Are there eco-friendly packaging options for jerky?

Yes, there are sustainable packaging materials like biodegradable plastics and recycled materials that can be used for jerky packaging.

+ How important is branding in jerky packaging design?

Branding is crucial as it ensures brand recall and helps in differentiating a brand from competition and building a loyal customer base.

+ Does jerky need a preservative?

While traditional jerky preparation methods act as natural preservatives, some commercial jerky might contain added preservatives to extend shelf life.

+ What is the safe moisture content for jerky?

The safe moisture content for jerky is typically below 15%—this ensures that the jerky product remains free from microbial growth.


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