Tea is one of the world's most popular and oldest beverages. In the summer, ice tea is lovely, and in the winter, a cup of hot tea helps keep you warm. But regardless of the weather, we still enjoy a nice cup of tea after a long exhausting day.
And just as there are various exciting tea blends and varieties, there are equally many impressive tea packaging designs.
If you're a tea business owner, you're undoubtedly well aware of the importance of tea packaging. After all, it is the first connection a buyer has with your brand.
Even with the world's most spectacular, high-quality tea and the most passionate team to help produce your teas consistently, prospective customers won't find your products if you don't have a brand strategy in place and striking visual design.
What Makes Great Tea Packaging?
The best tea packaging communicates your brand's values to the world, helps people determine if your product is right for them, and helps new consumers know your brand.
Your custom tea packaging will be able to communicate all this through text, graphics, color, shape, and other design elements.
Here are five tried-and-true marketing, branding, and packaging ideas that can help your tea business grow.
1. Know Who Your Tea Customer Is
Your tea brand must develop a highly particular and ideal consumer persona to succeed. If you try to target anyone and everyone who might enjoy tea with your branded packaging, you'll quickly realize that it's impossible to capture everyone using the same net, no matter how wide you may think it is.
Therefore, choose one specific target individual who would benefit the most from your offering. Are they tea enthusiasts? Have they traversed the globe sampling various tea varieties? Do they know what temperature each variety of tea should be steeped at?
If this is the case, this kind of market will most likely want to read the information on your package. This includes where your supplies come from and why your tea is of such excellent quality.
Your target customer can also be someone who doesn't know much about tea and picks whichever product catches their attention. If that's the case, bold, lively colors and clear language without jargon will capture their interest.
Another factor that should determine your tea packaging is the lifestyle of your prospective customer. Someone who lives a busy on-the-go lifestyle will want a packaged product for convenience and practicality, which means that loose-leaf tea will not likely appeal to them.
2. Create a Tea Brand Identity
Your clients could readily purchase tea from a low-cost generic retail brand, and they might also purchase from any of your competition. So unless you present your tea brand in such a way that people can see what makes you unique right away, they will.
Maybe you are a start-up and have just managed to get the local retail stores to stock their shelves with your products. Let's face it; Tazo, Red Diamond, and Teavana aren't your primary competition. These brands are well established and are now operating at a much higher level.
Your real competition is the tea brand that has been around for around the same length of time as you. If your packaging resembles theirs, your customers will not be able to identify you.
You can build your brand's voice, look, and feel and use it across all marketing platforms, including social media, commercials, your website, and custom tea packaging.
Don't forget that brand identity goes beyond your brand logo or slogan. You should use a custom tea pouch, shape, color, messaging, and fonts that reflect your brand's viewpoint, values, and personality.
3. Use Visuals That Stand Out and Are Relevant
Your visual brand image will be the first thing people see on your tea packaging, websites, and social media postings.
When your intended consumers find or engage with your product, your brand's logo, shapes, colors, fonts, and general vibe will affect how they feel.
This is fantastic news since you have complete control over all of these graphic components! Let's take a look at some fundamental graphic branding standards.
Your brand logo should be easily recognizable even while scaled down on small tea bags or scaled up on large shopping bags.
If you make your tea brand logo simple, easy to recognize, and memorable, your customers will be able to identify your product even from across the aisle.
According to the rule of design psychology, people see round and curvy shapes as feminine, charming, and appealing. At the same time, many perceive box-shapes and crisp lines as masculine and energetic.
This design aesthetic is the reason why some tea businesses prefer curves and circles. However, your choice will depend on your target customer and your brand's personality.
Different tea varieties in your collection will most likely be of varying colors. Colors are powerful visual cues that immediately assign certain feelings and associations.
For example, use color to create the correct variant associations shoppers will identify with. For instance, herbal tea for stomach upsets should not look and feel like an energizing tea for enhanced sports performance.
The font you choose for your tea brand matters more than you would think! The font on your packaging gives your product a touch of creativity, authenticity, and distinction.
Fonts are a big part of your brand identity, and your customers will be able to recognize you by them. If you aren't sure about this, talk to your team and do a thorough survey, even A/B testing if possible.
4. Be Unique
Your packaging needs to have unique and appealing visuals that set it apart from your competition for your tea brand to be successful. Add only the absolute minimum of printed information about your tea on the front—just enough to entice your target customer.
If your packaging appears cluttered or intricate, people's eyes will just skim over it. To lessen the clutter, you can place additional details such as the formulation, your business origins, and how to prepare the perfect cup on the rear of your custom tea pouches.
5. Be Relatable
As we have already discussed, your tea packaging's market presence and aesthetic is the most effective strategy to captivate and engage with consumers.
When your loyal customer comes across your brand's visuals online, they should instantly feel a connection that makes them feel at ease. A consistent aesthetic appearance and feel make the audience trust your product.
On the other hand, if you wanted to create a more vibrant and active brand, you'd want to use more dynamic and brilliant visuals – and possibly switch up the styles across images, messages, videos, and other media.
Best Modern Tea Packaging Methods
What about packaging that preserves your tea? Tea leaves are vulnerable, and they must be handled with care to preserve their scent.
The primary goal of professional and reliable tea packaging is to protect and preserve. Additionally, the final packaging should also pull customers in to want to hold it in their hands and covet it.
If you don't have the technical skills, shop for packaging designers to ensure your tea bags are well-designed and draw attention to themselves.
You can package tea in a variety of ways, including:
1. Foil pouches
Use foil pouches for packaging minuscule quantities of tea. These are appropriate for use in hotels, workplaces, and homes, among other places.
Small pouches like these are great for promotional purposes as well. They're small enough to fit in a wallet or a purse. Since foil is of higher quality than 'dip' bags, they are preferable.
2. Barrier bags
Barrier bags are one of the best tea leaf bags available, and we know because we produce thousands of them for our customers every year. High barrier pouches can protect your tea from a range of hazards.
Thanks to the multi-layered barrier film construction, these bags protect your sensitive tea leaves from UV radiation. Sturdy bags are necessary for protecting tea leaves from the sun's damaging rays.
6 Basic Rules of Great Tea Packaging Design
Tea packaging protects the product while also adding value to it. Your packaging must pique the buyer's curiosity and convey your tea story.
Here is the quick and dirty of some of the basic rules of effective packaging design:
Distinguish yourself from similar products. Create and review!
Place your logo correctly. If stuck, take inspiration from heritage brands.
Be sincere and authentic. Step back to see and correct if your messaging is too commercial or sounds salesy.
Package your tea securely so that it doesn't move around during transit. Do numerous shipping sessions to see if this is true.
Be clear about what you are offering your customers. Don't overpromise and don't mimic other brands' offerings.
Make it easy for your customers to identify your brand voice. Create a template and glossary and train your salespeople to know what your brand should and shouldn't sound like.
No doubt, several other factors can help with improving your tea packaging, but these are the fundamentals.
Are You Ready to Create a Memorable Tea Brand?
Tea, like coffee, is a popularly used beverage and has a large market. It offers a lot of potential for branding, but only if you create the best packaging for your product.
Your product should always create a positive first impression, and great packaging is your most powerful tool.
Tea formulation is the main focus for some businesses, and packaging may be an afterthought. However, if you do it right, it may be the last push a potential customer needs to add your tea to their shopping cart before proceeding to the checkout.
How to Boost Your Tea Sales with Custom Packaging
Your product is up against thousands, if not hundreds of thousands, of other various products on retail shelves. To be noticed in the vast sea of packaged goods, you must stand out in your section, both online and in brick-and-mortar shops.
Boost your sales by creating an unforgettable tea branding experience. If you need help determining the best type of flexible packaging for your tea, reach out to us today and our packaging experts will consult for free.
- How to Boost Your Tea Sales with Custom Packaging FAQs -
How are tea leaves packaged?
Teabags filled with tea leaves are professionally packaged using specifically engineered machines that fill thousands of teabags per minute. The standard teabag has a little over 2g of tea leaves.
Loose tea leaves are best preserved and last the longest when packaged in barrier bags, preserving the teas for considerably longer than tea bags in paper cartons.
How long does packaged tea last?
Tea can last in a bag for 3 to 4 months and in an airtight container for up to 1 year.
How many times can you use a tea bag?
You can reuse a tea bag once or twice. Remember that green and white teas are safer to reuse compared to their darker varieties.
Should tea bags be refrigerated?
You shouldn't keep tea bags in the fridge or freezer because condensation can form, affecting your tea's taste and flavor.
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