Flexographic printing is an age-old technique that has been around since the late 1800s, and it still holds its own in the printing industry today! It involves using rubber plates with engraved images to transfer ink onto various materials. While it may not produce the same color density as rotogravure, it has come a long way in terms of technological advancements and print quality. So even though rotogravure may be the gold standard for flexible packaging printing, flexographic printing is still a versatile and reliable option.