Just what is the best packaging for snacks? Having worked in this industry for over a decade, we know more than anyone that navigating through the vast array of packaging options available to snack food companies in today's marketplace can indeed appear a formidable challenge. The diversity of choices is extraordinary, encompassing a broad spectrum […]
Just what is the best packaging for snacks?
Having worked in this industry for over a decade, we know more than anyone that navigating through the vast array of packaging options available to snack food companies in today's marketplace can indeed appear a formidable challenge.
The diversity of choices is extraordinary, encompassing a broad spectrum of materials and formats that extend beyond just the containment function of packaging.
HOW DO YOU CHOOSE?
From shrink bags to cardboard boxes, paperboard tubes to flexible pouches, the selection not only serves the practical need for product protection and preservation, but it also plays a crucial role in brand differentiation, sustainability objectives, and consumer engagement.
Well-designed packaging goes a long way in increasing sales. Let us see some of the benefits of creating and packaging your snacks.
With the right packaging, your snacks will be safe from contaminants such as odor, moisture, light, oxygen, and heat. Ensuring that your packaging material has high barrier qualities ensures that the snacks don’t go bad prematurely, thus reducing food wastage.
Packaging your snacks in resealable pouches helps your customer to store the leftovers for later. It keeps the remaining contents well preserved.
Talking about what is the best packaging for snacks is not complete without this point. Brand recognition is when your customers can recognize products affiliated with your brand without reading their names.
Using the same design across all your products is a simple way of building and preserving brand recognition. Some of the features you can duplicate on different product packaging may be fonts, colors, images, and packaging style.
Our packaging choices, including custom snack pouches for granola, jerky, popcorn, candy, cookies, dried fruit, and nuts, have special qualities to accommodate your unique packaging wants and needs.
Once you have established brand recognition, take time before making major adjustments to your packaging since it draws customers and helps them remember your products. Any significant change may cause a flop in brand recognition.
Packaging is the billboard that offers important product information to customers while also serving other marketing and practical needs. Because it embodies the character and values of your firm, your packaging communicates a lot about it.
For example, mentioning that you use the minimum possible resources during manufacture or printing the “recycle” symbol on your snack packaging shows consumers that your brand cares for the environment.
Also, if your product is packaged in a way that makes it seem upmarket, customers will perceive it as being of more value and want it more than other similar snacks on the shelves. This means that you can sell it at a higher price than your competitors and still make good sales.
Other than establishing brand recognition, well-designed packaging also helps set your brand and products apart. It makes it easier for customers to tell you apart from your rivals. This is not to be confused with #2!
This is about being distinct and really thinking about features (colors, packaging add-ons, the whole experience) to set yourself as different. Potato chips are all the same chips without any packaging.
For instance, Lay's distinctive yellow packaging with its red logo is easily identifiable. This recognizable packaging distinguishes Lay's products from those made by other snack manufacturers and serves to effectively identify the company's brand.
When designing packaging for your snacks, it is always important to consider the materials and sealing that will withstand the rough process. Also, the more stackable your packaging is the more products you can ship, and the lower the transportation cost.
All aspects of packaging are a chance for you to strengthen your brand, elicit the right emotional response, and tell your clients who you are as a business. Particularly for snacks, appealing packaging is important.
Also, make it easy to handle and store. If the process is overly complicated, store owners are less likely to store your merchandise. Additionally, make it easy for customers to unpack. Provide a delightful and exciting experience.
The adverse effect waste has on the environment is a serious concern for everyone including consumers. Therefore, people are quick to buy from a brand that shows its concern for environmental conservation.
If your packaging is made of recyclable material, it is worth mentioning.
You need enough space to display important information, but you must also consider the size or amount of the contents being packaged.
Packaging that is too big for their content is a turn-off for customers. You must right-size your snack packaging.
While we are aware that you want to tell every important detail about your product and brand, trust us, not everything may interest them.
Be brief and precise, with only important information such as brand name, product name, logo, expiry date, and nutritional information.
Food products may be at risk of becoming poisoned or degraded if exposed to dampness, sunlight, oxygen, or other natural external factors. As a manufacturer, it is your responsibility to ensure that your snacks adhere to the FDA standards.
Owing to their busy daily schedules, many people don’t get enough time to sit and have a proper meal.
As such, snack consumption has risen, leading to considerable growth in the industry over the past few years.
Flexible packaging stands as the optimal choice for snack products due to its unparalleled advantages.
Featuring strong and secure seals, flexible packaging bags and pouches are designed to keep your snacks crisp, fresh, and flavorful for a prolonged period.
Most snack brands use flexible packaging and we expect more to follow suit!
Based on our experience with our own production, the snack food market commonly uses the following flexible pouches:
Pillow pouches, as they are commonly known, lay flat on the shelf. Many of our snack business customers use pillow pouches as displayed inside branded boxes on gondola ends as well.
We can produce these with any kind of hang hole to enable store owners to display your snacks more easily so they are more accessible to customers.
Also known as 3-side seal pouches, these are compact and economical packaging options ideal for smaller, single-serve snacks.
Their flat design makes them incredibly space-efficient, allowing for easy storage and transport.
Plus, they offer the full front and back surface area for branding and labeling, ensuring that your product stands out on the shelves.
Stand-up pouches (SUPs) have a bottom “gusset,” which is extra material that enables it to expand when filled.
This feature gives the pouch a stable base for it to stand upright on its own, which is particularly useful for display purposes on store shelves.
Gussets not only enable stand-up pouches to have a larger capacity without increasing their footprint but also add to the package’s overall strength and durability.
As such, they are an integral part of many flexible custom snack packaging designs.
Snack packaging roll film is a flexible material used in automated Form-Fill-Seal (FFS) machines for efficient food packaging, where it automates the forming, filling, and sealing of packages.
We print these for our snack business customers who feed the snack packaging roll film into their machines, which shapes it into packages, fills them, and then seals them.
The roll film you use can be made from a variety of materials. We typically build these as layered structures to enhance properties like barrier capabilities, sealability, and printability.
Imagine you are at work on a busy day and you want to take a bite and carry on with your errands.
A snack in a glass jar won’t be so convenient, right?
This is where flexible packaging comes in handy. The light weight of flexible pouches makes it easy for on-the-go consumption.
Being easy to open (and reseal) makes it easy to eat the snack.
Considering how many other brands are in the market, designing strategic packaging that is appealing is crucial.
Consider how the package will appear on the shelves, both online and in physical stores.
Ensure clear messaging, quality graphics, and carefully-picked colors.
The smartphone age has made things quite easy for businesses. With QR codes, you can seize the chance and interact with consumers.
The serialized codes can lead the customer to a promotion; download a coupon, sign up for a newsletter, etc. Pouch Me’s professional team will walk the stretch with you.
Flexible packaging is made with various films that act as a barrier for added protection against sunlight, odors, heat, and oxygen.
This prevents premature spoilage, which means reduced food waste.
Also, the resalable features keep snacks from going stale between uses.
Flexible packaging has become commonplace in different industries.
Unlike the typical rigid packaging, flexible packaging pouches come with many advantages, both for manufacturers and their customers.
Of the many flexible packaging bags available, the stand-up pouch is the most commonly used. Let’s see why.
Stand-up pouches allow manufacturers to add some features that make things easier for consumers.
For example, some manufacturers design pouches that allow consumers to hang their snacks on hooks in their cabinets.
Reclosable zippers make it easy to store any snacks that remain after the first serving, while tear notches also enable customers to easily access snacks when and where they want.
When we’re packaging more fragile snacks, like fries, for example, we can fill the stand-up pouch with nitrogen for added protection.
This is impossible with other packaging types, such as plastic jars and cardboard boxes.
Compared to boxes, stand-up pouches cost less to produce, store, and ship.
This and other advantages make flexible stand-up bags a better option compared to other packaging types.
It might be the most common, but flexible packaging is not the only form of packaging for snacks.
However, of many of the options, flexible packaging has more advantages.
Remember: The type of snack is what determines the type of packaging you will choose.
When it comes to flexible packaging, count on us. Our comprehensive services will not disappoint.
If you are unsure of which way to go in packaging your snacks, look at more options and information, e-mail, or call us and we’ll be happy to address all your concerns so you are confident and sure.
Flexible packaging is a popular choice among snack manufacturers.
The flexible packaging market category, according to Market Research Future, accounted for the greatest market share of the worldwide snack food packaging market in 2018 and is predicted to expand at the highest CAGR over the next seven years.
The accumulation of plastics in landfills is a worldwide concern, and snack packaging is fast shifting to biodegradable flexible plastics. Other brands are encouraging reusing and recycling packaging.
Modern plastic is being manufactured from renewable materials such as cotton and corn instead of traditional petroleum and gas.
High quality packaging that maintains food freshness is well-sealed, multilayered, and has barriers.
This preserves the smell, taste, look, and nutritional value of the food product. Flexible packaging is made of materials that meet these standards, and working with a renowned packaging manufacturer will ensure proper sealing and protection of the food product.
Use suitable materials, consider portion sizes, ensure airtight packaging, think about storage, and design attractively.
Packaging homemade treats can be a fun and creative process. Let’s get more into it below:
The best type of packaging for food depends on the specific type of food, its shelf life, and how it will be stored and transported. Flexible high barrier pouches, cans, glass containers, plastic containers, or paper boxes are types of packaging best for food.
Let’s learn more about each type below:
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