5 Latest Trends in Jerky Packaging You Need to Know Why do you need to know the latest trends in jerky packaging? In the ever-competitive world of snacks, jerky holds a special place. It's a snack that's as versatile as it is delicious, perfect for on-the-go munching or thoughtful savoring. But let's face it, in […]
Why do you need to know the latest trends in jerky packaging?
In the ever-competitive world of snacks, jerky holds a special place. It's a snack that's as versatile as it is delicious, perfect for on-the-go munching or thoughtful savoring.
But let's face it, in today's market, the jerky itself is just part of the equation.
How you package your jerky is equally crucial, often serving as the first point of contact between the consumer and the product. Take it from us—at Pouch Me, we create branded experiences for thousands of customers via custom jerky packaging.
In the jerky industry, keep in mind that all types of packaging are not just containers to hold product; these packaging formats are storytellers, your brand ambassador, and your trusted quality indicator.
The way you package your jerky is extremely important and can make or break the consumer's decision to buy it.
And let's not forget, we're living in an age where packaging is evolving at a breakneck speed, providing so many benefits.
As custom packaging is becoming an integral part of the consumer experience let's now look at the latest trends in jerky packaging you need to know and explore how these trends are shaping consumer perception and driving sales.
So, let's get started!
Bold branding is more than just a trend; it's a statement. Jerky is a bold snack, and its packaging should be no different.
One of our favorite latest trends in jerky packaging is using boldness—Bold colors, large fonts, and iconic designs are the name of the game.
Krave Jerky is a perfect example of bold branding done right. Their packaging features bold, colorful designs with large fonts and a unique logo that makes them stand out on the shelves. It's not just eye-catching; it's unforgettable.
Bold branding resonates with the product's nature and helps it stand out in a crowded market. It's a visual representation of the flavor explosion that awaits inside the package.
The matte finish is the new black in jerky packaging. One of the latest trends in jerky packaging gives the product a sleek, modern look that appeals to today's consumer.
Country Archer Jerky Co. uses a matte finish on their packaging, giving it a sleek, modern look that screams quality. It's not just about aesthetics; it's about creating a tactile experience for the consumer.
Matte finishes offer a sophisticated look and feel that enhances the consumer's perception of quality. It's a subtle yet effective way to elevate your product.
The jerky world is expanding, and it's not just about beef anymore. Our own customers look to the latest trends in jerky packaging to make sure unique proteins and exotic flavors are taking center stage.
Wild Zora is leading the charge with unique flavors like Mediterranean Lamb and Curry Turkey. It's not just about offering something different; it's about offering something extraordinary.
Unique proteins and flavors attract a broader audience and offer a sense of adventure. It's a culinary journey in a convenient, portable package.
Today's consumer is more health-conscious than ever, and they demand higher quality meat in their jerky products. Taking this into consideration with the latest trends in jerky packaging is crucial to success.
Epic Provisions sets the bar high with their use of grass-fed beef and other high-quality meats. It's not just a snack; it's a statement of quality and health.
High-quality meat appeals to health-conscious consumers and enhances the overall eating experience. It's a win-win for both the consumer and the brand.
One of the latest trends in jerky packaging sees jerky breaking free from the snack aisle and making its presence felt across the store, thanks to smart cross-marketing strategies.
Jack Link's has mastered the art of cross-marketing. You'll find their products not just in the snack aisle but also in the deli and even at the checkout line. It's about maximizing visibility and accessibility.
Cross-marketing exposes the product to new audiences and creates additional sales opportunities. It's a smart way to increase brand awareness and drive sales.
When it comes to jerky packaging, one size definitely does not fit all. The latest trends in jerky packaging that are making waves in one part of the world may not necessarily resonate in another.
This is largely due to cultural influences, local preferences, and even regulatory factors that shape the packaging landscape in different regions.
In Western countries, bold and colorful branding often takes center stage, as seen with brands like Krave Jerky.
However, in Eastern markets, subtlety and minimalism are often more appreciated.
For example, in Japan, jerky packaging may feature delicate illustrations and softer color palettes to appeal to local aesthetics.
Cultural preferences also extend to flavor profiles, which in turn influence packaging. In countries like Mexico, where spicy flavors are popular, you might find jerky packaging with vibrant reds and oranges to indicate heat.
On the other hand, in Scandinavian countries where sweeter flavors are preferred, packaging might feature cooler colors like blues and greens.
In European markets, there's a growing trend towards sustainable, eco-friendly packaging. Brands are increasingly using biodegradable materials and promoting their eco-credentials right on the packaging.
In diverse markets like Canada and Switzerland, it's becoming common to see multi-lingual labels on jerky packaging. This not only complies with local regulations but also makes the product more accessible to a broader audience.
In countries like Australia and New Zealand, there's a rising trend of incorporating local flavors into jerky, such as Manuka honey or Tasmanian pepper. The packaging often highlights these unique ingredients, making them a selling point.
Understanding global trends in jerky packaging is crucial for brands looking to expand internationally. It's not just about translating your brand into a different language; it's about translating it into a different cultural context.
By paying attention to these regional nuances, brands can create packaging that resonates with local jerky consumers, thereby increasing their global footprint.
So, whether you're a consumer curious about international jerky trends or a brand looking to go global, understanding the cultural influences and emerging trends in different regions can offer valuable insights.
In the world of jerky packaging, it's all about speaking the consumer's language, both literally and culturally.
In today's competitive market, packaging is more than just a protective layer for your product; it's a canvas for storytelling.
Brands are increasingly using packaging as a medium to convey their history, values, and what sets them apart from the competition.
It's about creating an emotional connection with the jerky fan, making them not just a buyer but a part of the brand's story.
Many brands use their packaging to highlight their history, emphasizing their longevity and experience in the industry. This creates a sense of trust and reliability, making consumers more likely to choose their product over a newcomer.
In an age where consumers are becoming more socially and environmentally conscious, brands are using their packaging to showcase their values.
Whether it's sustainability, quality, or community involvement, these values are prominently displayed to resonate with like-minded consumers.
As we've explored throughout this guide, custom jerky packaging is far from a one-size-fits-all endeavor.
From bold branding and matte finishes to cultural influences and storytelling, the possibilities are endless. But remember, what works for one brand may not necessarily work for another.
That's why it's crucial to find your own unique packaging strategy that aligns with your brand's values, history, and target audience.
If you're serious about making a lasting impact in the ever-growing jerky market, consult professional jerky packaging consultants—that's us!
We promise to offer invaluable insights into current trends, consumer preferences, and innovative materials like flexible film packaging pouches and high-barrier custom jerky pouches.
We can help you navigate the complexities of the packaging world (from packaging thickness, avoiding the most common mistakes, gauging inventory), ensuring that your product not only stands out on the shelves but also resonates with consumers on a deeper level.
A big bonus, apart from getting competitive pricing, is that you command your own Prepress and Production team with every order.
So, as you venture into the world of jerky packaging, take the time to do your research, understand your market, and most importantly, tell a compelling story through your packaging.
After all, the right packaging can turn a casual buyer into a lifelong customer.
Happy packaging!
Jerky requires moisture-proof and air-tight packaging to maintain its freshness and quality. Flexible film packaging pouches and high barrier custom jerky pouches are commonly used for this purpose.
The target market for beef jerky includes outdoor enthusiasts, fitness aficionados, busy professionals, and health-conscious consumers looking for a high-protein, low-carb snack.
The global jerky market shows significant growth over the years. It was valued at USD 4.45 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.7%. The market size is projected to reach USD 7.69 billion by 2030, up from an expected valuation of USD 6.5 billion by 2027. Overall, the beef jerky market revenue has been increasing since 2016 and is expected to reach multi-million levels by 2026.
The best container to store jerky in is an air-tight, resealable bag made from high-barrier materials like flexible laminates. This helps in preserving the freshness and preventing moisture from entering.
To prevent jerky from molding, it should be stored in air-tight, moisture-proof packaging. Flexible film packaging pouches are excellent for this as they offer high-barrier protection.
While traditional jerky recipes often use natural preservatives like salt and smoke, commercial jerky may include additional preservatives to extend shelf life.
The shelf life of jerky can vary depending on the preservatives used and the packaging. However, most commercially packaged jerky has a shelf life of about 1 year.
Sealed jerky, especially when packaged in high-barrier custom jerky pouches, can last up to a year or more if stored in a cool, dry place.
For long-term storage, jerky should be kept in an air-tight container in a cool, dry place. Vacuum-sealed bags and flexible laminates are ideal for this purpose, as they offer extended shelf life.
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